Deliver Your Own Key Messages During a Media Interview, Don't Just Answer Questions

When facing a media interview, most people take a defensive and prudent stance by preparing answers to questions they anticipate the reporter will ask.
That's an intelligent move. Prior to any media interview, you should cover all bases by developing and practicing responses to:
Questions you expect the reporter to ask
Questions you'd like the reporter to ask
Questions you hope the reporter doesn't ask

However, it's important to remember that a media interview should not

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