1. In the answers to the questions, you must make relevant and selective use of the info from the preliminary researches and mention some of the sources that you have used. For instance: "I was concerned to see in the Annual Report …", or "I noticed on your site ..", or "I read an article that said .." It will impress your interviewers with the knowledge, research and keenness.
2. You should not waffle. In case you do not know, say this.
3. Remember never, ever lie.
4.
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