When trying to get experts to agree to an interview you want to attract them to what you are doing. Basically, what's in it for them is free advertising, it's free publicity, it's free exposure, and it's free distribution. They do trade a little bit of their time for it, but it's basically free. It is easy for them and you're not asking them to write the interview.
I get approached from people who say they'd like to do an interview with me and they submit me maybe 20 questions that I
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