Thursday, December 29, 2011

The Disqualifying Question

I was up in Oakland last week training some inside sales software reps, and I asked the pivotal question - "Out of 10 leads you send out, how many end up buying?"
Answer? One or two.
Sound familiar? You would be amazed at how many times I hear that ratio (or something similar), from the hundreds of sales reps I work with each year.
The awful thing is that all the reps spend most of their time chasing and pitching leads that ARE NEVER GOING TO BUY! No wonder most reps (80%) leave work on

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