What's the most hated question in sales job interviews? Probably it's "Sell me this pen." And yet, it's the quintessential question. It's a role-playing exercise that's hugely popular with interviewers. Hiring managers can learn so much about you by how you answer it.
There are a lot of different opinions about this approach in the interview, but I will tell you that as a medical sales recruiter who uses it, I can determine what someone's skills are like (or if they're missing skills)
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