It can be daunting to face a reporter. Stories abound about misquotes, ruined careers and rude reporters. But there are techniques that can improve the chances of a favorable outcome from an interview, whether the story itself is favorable or unfavorable.
To begin with, pick the three most important points you want to make and do your best to stick to them. But beyond that, practice answering the questions. It may seem like a grade-school exercise, but actually taking a few minutes to
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